Eye’s
2026
ATM took AW26's three most talked-about shows – Tom Ford under Haider Ackermann, Gucci under Demna, and Prada under Miuccia Prada and Raf Simons – and turned the data into a shoot. Numbers shaping the styling are as follows: monochrome accounted for 61% of looks at Gucci and 48% at Tom Ford. Elongated silhouettes registered at 64% and 72% respectively. High necklines hit 36–37%. At Prada, layering drove 83% of construction, and skirts replaced trousers in 68% of looks. Across the board, jewellery came in under 10%.
Glossy black lips and smudged sooty eyes, led by Sam Visser at Gucci, were re-edited into a trending deep blue. Inspired by the clean girl decline, which is down 60.8% (Fresha, via WGSN), while Pinterest's 2026 report formally called its decline, and the AW26 runways confirmed its commercial endpoint.
Photo, Creative Direction: Shakira J'Bair , Creative Direction: Talia Panayi , Styling: Tommy Dowling , Styling Assistant: Yasmin Gonçalves, Hair: Laura Swaine , Makeup: Hannah Davies, Talent: Jocelyn Robbins, Purdy Brooks , Agency: The Squad Management.
https://atm.datamaison.ai/collections/aw26-data-style